New Year, New You: Spelga Celebrates Curves in 2012
With the arrival of the New Year and when excess gives way to ‘a little less’, Dale Farm Spelga – Northern Ireland’s favourite yogurt – has joined forces with women’s fitness leader Curves to celebrate healthy eating and looking and feeling fabulous in 2012.
A firm believer in balanced lifestyles, Dale Farm Spelga is launching the three-month initiative with Curves distributing thousands of pots of Spelga Low Fat Bio and Spelga Fat Free Yogurts to clubs across Northern Ireland. In addition, the local dairy business has partnered with Belfast’s Victoria Square to offer three deserving Curves members a luxury shopping experience with a personal stylist plus £150 worth of shopping vouchers.
Suzanne McKay, brand manager for Dale Farm Spelga said, “We all know how difficult it can be to shake off the indulgence of Christmas and focus on a balanced diet and fitness regime, so we want to give women across NI a helping hand by offering a low calorie, low fat nutritious snack which is perfect for busy lifestyles.”
“We also want to celebrate the success of local women by identifying three ‘Spelga Curvettes of the Month’ offering these winners a chance to revamp their style and wardrobe at Victoria Square and enjoy a month’s supply of product on us.”
Gil Brady from Curves Ireland added, “Our focus is on fast, efficient workouts which fit into busy schedules, so Dale Farm Spelga yogurts are the perfect snack to accompany our plan. This initiative focuses on healthy, sustainable weight loss and toned curves rather than the unrealistic ‘size zero’ approach –we think real women who strive towards leading an active lifestyle are most definitely worth celebrating.”
