The ‘guilt free’ choice from Dale Farm Spelga gets bigger!
Dale Farm Spelga launches new 0% Fat Yogurts.
New for 2013, Dale Farm Spelga has expanded its increasingly popular 0% Fat Yogurt range which includes Strawberry, Peach Melba and Vanilla with Dark Chocolate Pieces with 2 new flavours; Toffee and Mango & Passion Fruit. With double digit growth experienced last year, the new additions to the range are sure to provide continued momentum.
The new yogurts have a delicious creamy texture yet are still 0% Fat, making them an ideal and convenient choice for the health conscious consumer. With distinctive ‘purple’ colour packaging, they are available in 150g single pots. The new products are instore now and are being supported by an extensive sampling campaign.
Also new to the Spelga portfolio this Spring, 0% Fat Greek Style yogurt will be launching in stores across Northern Ireland. Addressing a consumer demand for greek style yogurt, the new products are high in taste but with 0% fat, making them ideal for health conscious consumers who do not want to compromise on taste. With thick, creamy greek style yogurt, the new flavours include Lemon and Coconut & Vanilla and will compliment the already successful flavours, Strawberry and Heather Honey.
Suzanne McKay, Brand Manager for Dale Farm Spelga comments, “Dale Farm Spelga’s 0% Fat Yogurt range has proven a huge hit with local consumers. The new flavours add further choice for an indulgent yet ‘guilt free’ snack for the consumer at any time of day. The new flavours use the distinctive ‘purple’ look, and provide the unique Dale Farm Spelga great taste and continued product quality, consumers can expect from the brand.”
The new products will be in store from 22nd April.